Write Great Content » I’ve worked with many web clients who want their site to be ranked high in the search engines, and want people to be able to find their site by searching for all sorts of keywords, problem is they don’t want to put in the work of writing good content (or pay a professional to do the writing). If you’re content isn’t good, your SEO won’t be good either. Period. And don’t just copy-and-paste from a competitor’s site with good rankings, your content needs to be unique.

Keep Content Fresh » Sites with newer content are often viewed as more relevant and reliable. Take advantage of this and keep your content up-to-date and relevant.

Choose Your Keyword Phrase Wisely » Too many people want to treat keywords and SEO like shooting a shotgun just hoping something will hit. I like to tell our clients to be very specific and choose just a very specific few keyword phrases to concentrate on first for just the homepage. Make certain that keyword phrase is popular (but not too popular – You’ll get more pageviews from a less popular keyword when you’re on the first page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.), describes what you are actually selling/advertising, and is something people would actually search for.

Use Your Keyword Phrase In Your Page’s Title » The title tag is one of the most important tags on your entire Web page. Placing your keyword phrase in the title tag is very important to get that phrase into the search engines and get your site ranked higher.

Use Your Keyword Phrase In Your Page’s Headings and Links » After the title tags, the Heading tags (<h1></h1>, <h2></h2>, and <h3></h3>) and links are the next most important tags in your web page, respectively. Both of these sets of tags have higher visibility than the rest of the surrounding text, and also more influence on your site’s ranking.

Use Your Keyword Phrase An Appropriate Amount » What is an “appropriate amount” you might ask? Well, the ratio of your keywords to the rest of the text on your page is called the keyword density. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases. So make certain to repeat your keyword phrase, but not excessively.

Hello All,
today I thought it would be useful for some to simply break down some of the acronyms thrown around in the web design and web development world… (more…)

With so much emphasis put on internet advertising these days, it’s no wonder that companies are willing to spend big dollars (and i do mean BIG dollars) to get their sites ranked at the top of searches on all of the major search engines. To do this organically (without pay-per-click advertising) is a detailed science, and is quite labor intensive and time consuming. For the novice and experienced web owner alike, the task of getting ranked high can seem daunting, and that is why many site owners choose to leave the job to the pros. But how can you know which pro is the right one, and which one is just scamming you? (more…)

SEO, or Search Engine Optimization is defined in Wikipedia as:

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. (more…)

When creating your website one of the key issues is deciding on which font(s) to use. If you want your site to be done in HTML and CSS so it has better SEO your font options are more limited. (more…)

Over the last few years Flash, originally developed by Macromedia who was bought out by Adobe, has grown in it’s popularity for website development. This is particularly true for designers and developers who wish to have streaming video content and also stunning visual presentation. With it’s smooth transitions and integrated use of sound effects, Flash offers some capabilities that simply cannot be matched using pure HTML code (more…)